What is Search Engine Optimization?
SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. SEO involves a multitude of processes – from link building to keyword strategy and site health – so having an experienced and nimble team like Bella Blake Marketing Agency means your optimizations will be robust, cohesive, and tailored to the needs of your website in West Palm Beach and Palm Beach County
Why do I need SEO?
If You’re Not on Page 1, You’re Not Winning the Click
SEO Builds Trust & Credibility
Organic Search Is Most Often the Primary Source of Website Traffic
Local SEO Means Increased Engagement, Traffic & Conversions
SEO Impacts the Buying Cycle
Good SEO Also Means a Better User Experience
SEO Best Practices Are Always Being Updated
SEO Is Relatively Cheap
Understanding SEO Helps You Understand the Environment of the Web
SEO Brings New Opportunities to Light
It’s A Long-Term Strategy
Show up on the first page
From taking care of the technical side of things to totally revamping your on-page content and site user experience, the Bella Blake Marketing Agency's SEO team is here for you. After conducting a comprehensive site audit, your account managers will set up a customized road map made specifically for you. Every task is tied to the KPIs you really care about, like traffic, leads, purchases, and revenue.
A typical SEO engagement includes:
What will Bella Blake Marketing do for me?
Optimizing meta data
Combing through crawl errors
Conducting competitive analyses
Creating schema markup
Updating the robots.txt file & XML sitemap
Improving, expanding, and creating content
Boosting page speed
Optimizing Site Structure
Optimizing local directories
Providing mobile-friendliness recommendations
Improving Internal Linking Structure
A/B testing and conversion rate optimization
Fixing Duplication & indexation issues
Customized, data-driven reports
Assisting in Site Migrations
OUR ON-PAGE SEARCH ENGINE
RESPONSIVE WEB DESIGN
Responsive web design enables your website layout to adapt to even the largest or smallest screens. This adaptive technology is forward-compatible, adjusting to higher resolutions and newer devices.
Mobile-friendliness is an important design consideration that often gets overlooked or glossed-over during website creation or redesign. Nowadays, having a mobile friendly site is vital because more than 52% of consumers are researching your business category on a mobile device. Responsive website design has a huge impact on the overall performance of not only your website but also your marketing strategies.
When it comes to SEO, content is king. Content is the foundation of digital marketing success, and it doesn't matter what channel on which that content appears. But what business owner has time to create a ton of content? We know that you are busy growing and managing your business and maybe don't know exactly what to write! That's where we come in! Audience research, keyword research, and topic research are huge components to rising to the top of those search engines! Our content experts at Bella Blake Marketing Agency have the skills and creativity to produce top of the line and interesting content that your audience wants to read about and check out!
Keywords are KEY to your SEO and ranking on Google, Yahoo and Bing (see what we did there). We are strategic with Keyword placement, frequency of keywords, keyword updates, and effective use of keywords. The formula for keyword frequency is: keyword instance divided by the total number of words on a body of text. This usually applies to a page’s content. Keywords need to be in different parts of the page content including URLs, page title, content body, content heading, and image alt attributes. Keyword research is a continuing process. Search trends change from month to month so you’ll need to update keywords especially if they are no longer delivering the desired results. SEO is ongoing, it is long term. Keep in mind...Rome wasn't built in a day!
& ALT TEXT
The meta description is an HTML attribute that provides a brief summary of a web page. Search engines will often display the meta description in search results, which can influence click-through rates. If you are not experienced in building the correct meta descriptions, it could be detrimental to your business or brand. Simple errors such as duplicate meta descriptions, quotation marks and too heavily targeted content can cause your business to move down in the search engine thus having a negative impact on your SEO. Meanwhile, Alt text (alternative text) are used within an HTML code to describe the appearance and function of an image on a page. Image SEO is completely beneficial and will help your business soar to the top!
Your URL structure is one aspect of SEO that cannot be overlooked. It's best to keep your URL structures simple and as short as possible. The better the readability and easier it is to navigate, the better. Matching your URLS, limited redirection, and the fewer the folders will greatly the impact of your SEO and how Google, Yahoo and Bing read your content.
CATEGORIES & TAGS
Your site structure and tags must be incorporated and properly set up to produce successful SEO. Do you need to redirect your categories or just delete them? Do you have your tags and categories set up correctly? Are there any SEO advantage of using categories over tags or vice versa? These are questions you should be asking yourself and if the answers are "I have no idea" then it's time to call Bella Blake Marketing Agency. We offer free site audits and in depth explanations of why your categories and tags are not properly set up.
Your page speed greatly affects your on page SEO! The majority of consumers will leave your site if it takes longer than 5 seconds. Nowadays, everyone is impatient and demand what they are looking for immediately. They don't have time to wait around for your page to load, and we can't blame them. Increase your audience's time on your page by optimizing page speed and decrease disappointment from your audience, and google.
OUR OFF-PAGE SEARCH ENGINE
Let's link! What are backlinks? Backlinks are simply other websites linking to your site. The more quality backlinks you receive from high authoritative or trustworthy sites, the higher you will climb in the SEO ratings. Link building will create long lasting relationships that will benefit your company as well as the web page that has linked your content. Backlinks are googles reputation tool and relevant backlinks boost your credibility exponentially which will, in turn, drive more traffic to your business and your site.
Off page SEO through social media is just as important as on page SEO. The common misconception is that SEO is solely reliant on key words and updating your site internally. Social Media is a fantastic tool for off page SEO! Build your audience relationships and brand through Facebook, Instagram, LinkedIn, Twitter, and Pinterest with the use of keywords, content and hashtags! We encourage reviews and interactions with your audience which will turn them into brand ambassadors and perfect for SEO! Check out our step by step strategy here.
Content, content, content! We have said it once and we will say it again, content is king! Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content Marketing is perfect for off page SEO. The more content you put out, the higher your domain score and SEO ratings will climb! Don't push out the same old boring content, let Bella Blake Marketing switch it up with fresh, new and creative ideas!
Ready to NAP? We know you are probably tired, but we aren't talking about that kind of nap. We are talking about Name Address Phone, otherwise known as NAP. Search engines use name, address, and phone number information to decide which listings to show in a geo-targeted search, for example, "plumber near me". If you don’t include this information on your website and social media profiles, search engines won’t know to display your business when someone conducts a local search for your products or services. This information must be consistent so it is easier for Google to verify the credibility of your company and business. Bella Blake Marketing Agency will verify your information so Google is able to read it correctly.
FREQUENTLY ASKED SEO QUESTIONS
1. Can we buy links?
Bella Blake Marketing does not participate in any Black Hat SEO techniques, so you may be able to, but not with Bella Blake Marketing Agency
2. Why should I continue SEO once I’ve gotten good rankings?
Getting ranked is only half the battle. SEO has to be maintained consistently!
3. Which Search Engines receive the majority of searches?
Google obtains the majority of search traffic, with about 67% total searches. Bing comes in second with about 17%, then Yahoo with roughly 12% and the remaining Search Engines all total about 4%.
4. Can you guarantee my rankings?
There is no way to know 100% how a site will rank because of the search engine’s constantly evolving nature and to guarantee rankings would be unethical.
5. Why are keywords important?
Without the right keywords, you’ll really struggle to drive valuable traffic to a website!
6. Why does SEO take time before you see the benefits?
SEO takes time because there is no longer an easy way to game the system.