Branding
Branding has never been more adventurous, expansive and agile than it is today
The concept of brand was once very simple. The term itself comes from the Norse word “brandr” which means “to burn.” The modern definition began to take shape as early as the 1500s when it was used to define the mark ranchers burned on their cattle. During this time the brand mark became synonymous with ownership. By the 1800s, brand symbols began to represent not ownership, but quality. Brand is a perception in the mind of your audiences. It’s an idea. It’s what people think and feel when they consider your product, your mission, your customer experience—all the components that make up your company or organization.
23%
Presenting a brand consistently results in an average revenue increase of 23%.
77%
77% of B2B marketers say branding is critical to future growth.
48%
48% of consumers expect brands to know who they are and what they want.
“A brand does not exist within a company or organization. A brand exists in the minds of your customers.”